Market Research in the Healthcare Field with Expertise in Medical Imaging and Radioisotopes

Bio-Tech Systems, Inc. - 4167 West Pinecrest Circle - Las Vegas, Nevada 89121 phone: (702) 456-7608 - fax: (702) 456-2189


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	ABOUT BIO-TECH SYSTEMS

	AUTHOR'S C.V.

	BREAKING MARKET NEWS

	REPORT #270 The U.S. Market for Diagnostic Radiopharmaceuticals New! Released in Nov. 2007!

	REPORT #260 The U.S. Market for Medical Imaging Contrast Media New! Released in Mar. 2007!

	REPORT #240 The Market for PET Radiopharmaceuticals & PET Imaging

	REPORT #230 The World Market for Therapeutic Radiopharmaceuticals

	REPORT #170 The U.S. Market for Brachytherapy Products

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About Bio-Tech Systems

BIO-TECH SYSTEMS, INC., founded in 1980, provides clients with management and marketing services in the healthcare field. This focuses on strategic planning, market research, product studies and development of new business opportunities. BIO-TECH specializes in those aspects of product and market evaluation where technical insight is important as well as the ability to communicate with many levels of management and end-users. One objective is to assess technological risk and target new products and services effectively in order to generate the best market response.

BIO-TECH's clients have benefited from a personalized, in-depth approach to problem solving based on an understanding of both the end-user environment and industry orientation. Marvin Burns, president of BIO-TECH SYSTEMS, INC., has been active in the medical industry and hospital community for over 20 years and has prepared numerous market research reports that have been widely distributed in the business and educational community. He has also served as a consultant to many of the major pharmaceutical and medical imaging companies and venture groups. Burns has been Technology Editor of Future Oncology, a publication widely circulated in the pharmaceutical and biotechnology industry reporting on new developments in cancer diagnosis and treatment. In addition, he has prepared numerous trend reports for the American Hospital Association that have been broadly circulated.

Burns is a graduate of MIT in mechanical engineering and the Harvard Business School's advanced management program. He has over 100 publications as well as 15 patents and invention disclosures in the field of biomaterials and medical devices. Prior to forming BIO-TECH SYSTEMS, INC., he was employed by firms in life sciences, bioinstrumentation and medical imaging fields in general management, marketing and product development. He was also a hospital administrator in charge of professional and technical services including medical imaging, therapy services, and clinical laboratory.

BIO-TECH has focused in the following areas:

DEVELOPMENT OF NEW MARKET OPPORTUNITIES:
Evaluation of user demand for new products and services. Analysis of competitive opportunities as well as user needs and preferences. Development of marketing plans and strategies to maximize returns.
MARKET RESEARCH:
Analysis of market opportunities utilizing the full range of market research vehicles, including direct interviews, surveys, focus groups, and concept testing and evaluation.
COMPETITIVE ANALYSIS:
Analysis of market participants in selected product segments. Evaluation of competitive performance, market shares, product and marketing strategies, and new product plans.
PRODUCT AND CONCEPT EVALUATION:
Market evaluation of new products or services and assessment of user reactions, motivations, and preferences.
PRODUCT PLANNING AND PRICING:
Evaluation of market elasticity and price/performance trade-offs in order to develop the best product positioning for the client.
SYSTEMS STUDIES:
Operational analysis of business activities to enhance profitability and improve utilization of personnel, equipment and facilities.
BUSINESS AND MARKET PLANNING:
Evaluation of new ventures and business opportunities, preparation of business plans, management presentations, and pursuit of venture capital and equity financing.
ACQUISITION AND DIVERSIFICATION PROGRAMS:
Product diversification and acquisition searches. Evaluation of acquisition candidates, and studies of product and market opportunities. Negotiation of acquisition agreements, product licensing or othera vehicles as appropriate.

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Marvin Burns' Curriculum Vitae Page
Download Marvin Burns' Curriculum Vitae mburns_cv.doc -OR- mburns_cv.pdf

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